“ABC Nutritional’s” – A Nutritional CPG Brand

SITUATION
ABC Nutritional’s is a nutritional CPG brand that develops natural, plant-based nutritional products. The brand was launched with the goal of helping people achieve their health goals by providing them with healthy and delicious functional food options. ABC Nutritional’s products are made with high-quality, all-natural ingredients, and are free from artificial flavors, colors, and preservatives.

 PROBLEM
ABC Nutritional’s was facing several challenges in its business operations. The brand was struggling to increase its visibility and generate awareness about its products. The team realized that they needed to improve their product labeling and packaging to better communicate the nutritional benefits of their products to consumers. Additionally, ABC Nutritional’s needed to improve its supply chain management to ensure that its products were always available to customers.

SOLUTION
To address ABC Nutritional’s ‘s challenges, the brand partnered with CalNutri to leverage their expertise in providing a wide range of services. CalNutri provided the following services to ABC Nutritional’s.

 BENEFITS
Labeling and Packaging Design: CalNutri helped ABC Nutritional’s redesign its product labels and packaging to better communicate the nutritional benefits of its products. The new labels and packaging designs featured clear and concise messaging about the ingredients, nutritional benefits, and allergen information.

Supply Chain Management: CalNutri helped ABC Nutritional’s improve its supply chain management by providing them with comprehensive supply chain solutions. This helped ABC Nutritional’s better manage its inventory and ensure timely delivery of products to its customers.

Nutritional Analysis: CalNutri performed nutritional analysis on ABC Nutritional’s ‘s products to verify the accuracy of their nutrition labels. This helped ABC Nutritional’s ensure that its products were meeting the highest nutritional standards.

Results: With CalNutri’s support, ABC Nutritional’s was able to achieve the following results:

Increased Visibility: ABC Nutritional’s ‘s new packaging and labeling designs helped the brand stand out on shelves, increasing its visibility and attracting more customers.

Improved Supply Chain Management: ABC Nutritional’s was able to better manage its inventory and ensure timely delivery of its products to customers.

Increased Trust: ABC Nutritional’s partnership with CalNutri helped increase consumer trust in the brand, as they were reassured about the accuracy of the product’s nutrition labels.

Overall, ABC Nutritional’s ‘s partnership with CalNutri helped the brand overcome its challenges and achieve its business goals. With improved product labeling and packaging, supply chain management, and nutritional analysis, ABC Nutritional’s was able to build a strong foundation for growth and success in the competitive nutritional CPG market.

For more information, contact David Ackerman at 209- 605-3313 or [email protected] .