Shurbake One - Adding Value

21845 D’Baglio Way  •  Yorba Linda, CA 92887  •   P: (714) 777-9414  •   F: (714) 777-9466  •   Shurbake@gmail.com

Background/Work Experience

Key strengths in:

• Growing sales for existing products/services and introducing new products in competitive environments.
• Directing sales and distribution through numerous food channels, including grocery, mass merchants,
natural foods and franchise retailers.
• Managing P&L and analyzing sales data, sales trends, and merchandising strategies.
• Conducting executive sales presentations and negotiating / closing national deals.
• Building, managing and motivating top-performing sales, marketing, support and management teams.

Shurbake One, Inc., Yorba Linda, CA (9 years) – President and Managing Director
Managed and directed a Food Consulting Firm focused on Strategic Planning and sales & marketing development and execution for small/medium sized food manufacturing companies.


Brach’s Confections, Chicago (2 years) – National Director Fresh Candy Shoppe Recruited to introduce and develop business for a new program (Brach’s Fresh Candy Shoppe) and accompanying direct store delivery (DSD) system. Called on senior level grocery executives on a national basis to present concept and negotiate program placement within produce departments.


Carvel Ice Cream Bakery, Farmington CT. Investcorp (4 years) – General Manager/Regional Vice President Recruited to direct the start-up and staffing of a manufacturing plant and DSD distribution system to supply grocery stores with a branded ice cream cake program in Southern California. Developed and implemented a market development strategy encompassing selling, marketing and delivery operations for the western region.


Alta Dena Certified Dairy, City of Industry; Bongran, (4 years) –Vice President, Sales Marketing and Distribution Full P&L accountability for 5 sales & marketing divisions generating $135 million in annual sales. Managed a staff of 300+ sales, marketing and distribution personnel. Led both direct and broker sales management organizations, commodity sales and Colombo Frozen Yogurt Divisions. Oversaw more than 75 distributors.


The Haagen-Dazs Company, Teaneck, NJ: Pillsbury, Grand Metropolitan (16 years) -National Director of Shoppe's, Regional VP, General Manager, Route Supervisor, Sales Rep


Education – Bachelor of Science/Biology, 1978, University of California, San Diego. Miscellaneous Business and Financial Course, CSU Long Beach

Professional Business & Sales Training courses (Haagen-Dazs/Pillsbury, Bongran, Carvel, Heiman- Miller)


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