Gourmet Condiment Company

Situation

A unique and delicious line of products, this premium gourmet niche brand uses fruits instead of tomatoes to craft no-sugar dipping and condiment sauces.

Problem

Their Amazon store needed optimization from a variety of key areas. Sales were flat. Although excellent customer reviews, the company couldn’t take advantage of previous customer reviews connected with older products. The bullets and product descriptions needed upgrading.

Solution

Parent/child products were reordered so that old product reviews were consolidated into new listings, and new branded copy was written using updated formatting. The SEO for titles and product description were re-done. An automated customer service email system was set up, and automated campaigns were established.

Benefits

The company saw a 70% increase in sales in 30 days from the stronger company branding. Automated emails helped create more engagement and increased conversions by 45%.

For additional information, contact Lou Nicolaides at 626-399-0331 or lou@ludwigmarketingandsales.com.