New Snack Product Tapping into "What Do Women Really Want?"
An unmet need existed/exists in the afternoon snacking arena, especially for women.
Extensive focus groups indicated that women know what to have for breakfast and lunch, but felt confused and frustrated in finding a satisfying afternoon snack. They did not want to 'ruin their day' or 'lose control', but did want something healthy-indulgent.
THE 4:00 COOKIE! -- created to offer the perfect 'satisfy-your-craving' snack. It is all right to crave something sweet, but you must eat the right snack. Anything with white sugar or white flour just increases the cravings. Thus, the 4:00 Cookie is made with whole grains, a low-glycemic sweetener and slow-absorbing nuts, oats and flax.
Still a start-up business (mine!), the company has generated a core following of avid consumers, and significant interest from such retailers as Costco, QVC, HSN and a multitude of small coffee bars, fitness centers and gourmet stores.
The challenge of scaling up/manufacturing still remains its core issues. www.4oclockcookie.com
For additional information, contact Debra Holstein at 914-645-5073 or Debra@40CarrotsInnovate.com.