Creating New Line Extensions for Major Brand


The leading pasta sauce brand, although hugely successful, needed to offer a complete (and organized) line of sauces for maximum market potential.


The challenge included generating a new sub-brand of pasta sauces, which would incorporate an Italian-American image and offer a compelling new collection of sauces.


We created a new sub-brand with lively, flavorful, robust flavors, which still thrives 15 years later.


The new line enhanced the brand’s authentic image, offered a range of six new flavors and increased the brand’s sales by approximately 30%.

For additional information, contact Debra Holstein at 914-645-5073 or