Building Brand Love & Market Share – Logo Identity & Package Design


The largest bakery in the world bought a Canadian bakery company, which had a struggling thin bun that they wanted to rename and bring to the US.


The challenge was to figure out the best way to position and name this unique, thinly sliced bread product.


Our solution was to position this thin bread as a healthier alternative to sandwich bread. We created the name and developed the brand, package design and it's unique positioning in the market.


In it's first year the brand grew to $89 million with only an East Coast roll out. At it's peak, the brand his $250 million. Today the brand still stands at $200 million annually.

For additional information, contact Paul DePersico at 484-454-3801 or