Awareness and Usage – Brand Building & Package Design

Situation

A large potato manufacturer was launching a new product and needed help creating an identity, package design and social media campaign that would appeal to millennials.

Problem

The challenge was to figure out a way to appeal to millennial parents, college kids and teens on social media.

Solution

After creating the identity and package design, we developed an 8-week multi-tiered digital campaign to drive product awareness and suggest usage occasions through Facebook and Youtube social media content and video ads.

Benefits

After 8 weeks, the company gained 45,505 Facebook followers, had over 72,000 website clicks, 764,589 video ad views and 192,722 Youtube views.

For additional information, contact Paul DePersico at 484-454-3801 or pdepersico@depersico.com.