Development of Product Launch Strategies


One of our client, who has newly ventured in to food business was planning to come up with a health drink based product which is innovative than existing products.


The particular product was higher in cost than the similar kind of products which was already existent in the market. The product benefits justified the cost of the product. They faced trouble in positioning their product among the mass targeted group.


We guided them in the initial phase and developed a unique marketing strategy to make consumers pay intimate attention at their product despite many market competitors.


The Market launch of the product attracted large portion of its targeted group and increased the product visibility in the long run.

For more details Contact – Shumitha - +91 7299005411 /