A well-established chain of supermarkets was having a good network and numerous happy customers. They were the leading players in the market and their turnover estimates to more than 2000 million.
Only existing customers for the supermarket were regular buyers. Trendy/younger generation customers did not connect to stores outlook and products.
A detailed analysis was done and that led to the restructuring of the store's marketing strategies. Also, complete rebranding of their logo and packaging materials of all products were done in contemporary style. This helped the younger generation connect to the store's outlook and products present at the store.
The Re-invention of the store's brand with respect to its new logos and designs, attracted more happy and satisfied clients.
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