Product Category Expansion


A Fortune 500 based firm, ventured into the food business with Breakfast Cereal Products. They received a satisfied customer base which helped in successful establishment of their brand.


The consumers had Limited Product choice and therefore, it was tedious to push the products position higher in the market.


We offered them ideas to enhance and expand their product portfolio by developing traditional foods in a convenient way. This in turn would give consumers varied options to select from a particular product range.


Introduction of Traditional foods category in the products portfolio increased the customer base and made product choices more flexible for the existing customers. Product diversification also helped in better brand positioning. The company's growth has accelerated to a new level.

For more details Contact – Shumitha - +91 7299005411 /