Packaging Refresh

Situation

A leading natural foods retailer requested a growing start-up to refresh its frozen chicken product packaging.

Problem

Without a large budget or much time, the client was in need of an agency who could develop a new package, roll out line extensions and help facilitate printing.

Solution

Pushing the client a bit out of their comfort zone, we presented a new package design that truly stood out in the frozen aisle. Playing up the brand's personality and honing in on key messages, the result was a truly effective look that demanded attention. The design was applied to all 4 products and sent to a new, cost effective print resource we introduced the client to. The process met the tight timeframe and budget parameters while exceeding expectations.

Benefits

The retailer who requested the refresh was extremely pleased with the new design. Within weeks of the new package hitting shelves, sales were up 500% and the pull through over 80%. Hear it directly from the client in a testimonial video by clicking here.

For additional information, contact Melissa McDill at (831) 462-3198 or mm@mcdill.com.