New Market Options
SituationIdentify new market options for a mature canned food product brand. Products need to be compatible with existing production systems.
SolutionA cross-department team was formed to identify product samples from domestic and international sources. Additional R&D samples were produced to fill in perceived gaps. All samples were screened internally to identify significantly different products. Outside attribute testing identified two new user groups that were not being served by the existing variety of products.
BenefitsThe product development group designed three new products to meet the identified markets driving category sales by 15%.
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