New Market Options

Situation

Identify new market options for a mature canned food product brand. Products need to be compatible with existing production systems.

Solution

A cross-department team was formed to identify product samples from domestic and international sources. Additional R&D samples were produced to fill in perceived gaps. All samples were screened internally to identify significantly different products. Outside attribute testing identified two new user groups that were not being served by the existing variety of products.

Benefits

The product development group designed three new products to meet the identified markets driving category sales by 15%.

For additional information, contact Barry Weinstein 714-526-8165 bmweinstein@earthlink.net