Interim Marketing Management

Situation

An international development group was being pressured by investors to promote to the foodservice market segment, but management had no experience in that area.

Problem

Hiring an experienced Foodservice Marketing Vice President was beyond the client's budget capabilities.

Solution

We were hired on an interim, five-days-a-month basis to provide all marketing and advertising management for all activities in foodservice.

Benefits

The client obtained 35 years of foodservice marketing experience for a fraction of the cost of hiring someone comparable full-time.
The advertising program was not only award-winning, but also produced the best price/value bargain in the industry based on readership and cost.
A new product life cycle was started with the development of an entirely new use application for the primary product.

For additional information, contact Mike Gilles 949 488-3880 mjgilles@aol.com